An integrated campaign to promote tourism to the States after the country post-lockdown reopening. Protagonists are the most iconic American destinations - now finally accessible, after a long wait.
DELIVERABLES
Creative strategy, Graphic format, Print, Poster, Radio, Landing page, Online banners, Social media content, Social media Ads
CREDITS
Strategist • Beatrice Furlotti
Creative Director & Copywriter • Beatrice Furlotti
Art Director • Gianluca Regnicoli
CONCEPT
America is back.
Let's go back to America.
