An integrated campaign with the aim of encouraging people from South Tyrol to do sports, taking advantage of the many possibilities offered by the wonderful landscape they live in: definitely, the most beautiful gym in the world.
DELIVERABLES
Creative strategy, Media planning, Social media strategy, Print, Billboard, TV, Radio, Website, Online banners, Social media content, Social media Ads, Google Ads
Project developed in partnership with MisterSai and Formasette
CREDITS
Strategist • Beatrice Furlotti
Creative Director & Copywriter • Beatrice Furlotti
Art Supervisor • Riccardo Sai
Art Director • Edoardo Moruzzi
Photographer • Diego Artioli
Director • Yuri Massoni
Production Company • SIGOO
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CONCEPT
Why staying at home,
when you live in the most
beautiful gym in the world?
Some shots from the making of
