An integrated campaign with the aim of encouraging people from South Tyrol to do sports, taking advantage of the many possibilities offered by the wonderful landscape they live in: definitely, the most beautiful gym in the world.

Creative strategy, Media planning, Social media strategy, Print, Billboard, TV, Radio, Website, Online banners, Social media content, Social media Ads, Google Ads

Project developed in partnership with MisterSai and Formasette

Strategist • Beatrice Furlotti

Creative Director & Copywriter • Beatrice Furlotti

Art Supervisor • Riccardo Sai

Art Director • Edoardo Moruzzi

Photographer • Diego Artioli

Director • Yuri Massoni

Production Company • SIGOO

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Why staying at home,
when you live in the most
beautiful gym in the world?

Some shots from the making of