A campaign to launch the new ENEOS packaging, inspired by the traditional samurai sword - hence the name “Katana”. ENEOS Motor Oil is produced by Japan's major energy company. The project includes the T-shirt design.
DELIVERABLES
Creative strategy, Graphic format, Graphic design, Poster, Video, Social media content, Social media Ads, Merchandising
CREDITS
Strategist • Beatrice Furlotti
Creative Director & Copywriter • Beatrice Furlotti
Art Director • Gianluca Regnicoli
Photographer • Giacomo Maestri
Director • Matteo Bombarda
Production Company • Undervilla
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CONCEPT
Japan’s no. 1 motor oil
has a new pack.
Now even more Japanese.
