A campaign to launch the new ENEOS packaging, inspired by the traditional samurai sword - hence the name “Katana”. ENEOS Motor Oil is produced by Japan's major energy company. The project includes the T-shirt design.
Creative strategy, Graphic format, Graphic design, Poster, Video, Social media content, Social media Ads, Merchandising

Strategist • Beatrice Furlotti

Creative Director & Copywriter • Beatrice Furlotti

Art Director • Gianluca Regnicoli

Photographer • Giacomo Maestri

Director • Matteo Bombarda

Production Company • Undervilla

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Japan’s no. 1 motor oil
has a new pack.
Now even more Japanese.